The Period Store
Over the past few years, as Nate and Smith have grown their e-commerce business, they have made several changes to their website, such as adding a subscription to their period store, and now to The Period Store itself. This is an essential step because, as Smith points out, The Period Store does not receive much traffic, compared to the other three online stores that it serves.
Since it is a subscription site, Smith is happy to have built a customer base that is willing to pay for personalized period packages and other available products through The Period Store. After three months of scheming and planning, Smith's husband and business partner, Nate, and the two of them, The Period Store have opened The Period Store, an exclusive online subscription service to the home-based market which ships monthly personalized period care packages directly to the door of each customer, for as little as $15.
While Smith and Nate were hoping that once they had created an exclusive niche in this growing segment of the women's apparel market, they would leverage this niche by attracting more customers to The Period Store. As it turns out, The Period Store has been successful primarily because it has become a very convenient destination for the busy woman who is always on the go.
Because of the subscription option, women can create a subscription to The Period Store at any time. For those women who have access to a computer and a printer, this is an incredibly convenient way to maintain a relationship with the company while maintaining an online presence that will remind them of the products they purchase each month and allow them to track their shipments. And because The Period Store uses the same online shipping options that most major online retailers do. There are no additional charges for delivery, nor is there any risk involved when using online retail fulfillment services.
When a customer subscribes to The Period Store's online newsletter, they will receive monthly coupons and discount offers for merchandise that is sent through The Period Store's mailing system. While these discounts are attractive, they can also pose a problem for shopping when many of these discounts are offered. However, since the newsletter is sent to all customers simultaneously, they are often easy to find and use.
The subscription to The Period Store provides the company with a unique opportunity to expand its customer base. Since most of its customers are women, they will typically be busy and often looking for ways to stay on top of their monthly responsibilities while trying to find time to fit activities into their schedules. In addition to the monthly coupons and discount offers, there are also special sales events each quarter, where all of the merchandise in the catalogs of The Period Store is on sale for a discounted price. For these shoppers, finding the sale items can be a challenge, but it's worth it for the convenience, as long as they are items such as a pair of earrings or a handbag that will fit into the budget and will fit into their busy lifestyle.
Of course, as with anything that is a good fit for women, The Period Store is especially famous among women who are not necessarily health conscious but have a particular interest in fashion, grooming, or body care products. Several different products are available for these women, including shampoos and conditioners that are specially formulated to provide the type of skin and hair care that helps women maintain healthy and youthful skin.
The Period Store's focus on keeping its products as accessible as possible is essential for the company, so its business plan includes offering these perks. It is worth remembering that they are the main reason for the business's success. For this reason, it is wise to consider them rather than turning away customers who are not ready to buy right away.